Para’kito
Pioneering Botanical Mosquito Solutions
Injecting Scientific Expertise in a Lifestyle Positioning
The Brand
Pioneer and reference of expert anti-mosquito botanical solutions, Para’kito is renowned for its colorful wristbands. The brand has built a global presence of 35,000 points of sales across Europe, the USA and APAC in premium pharmacies, specialty and department stores.
The Challenge
After the recent extension to more complex and technical categories such as sprays and roll-ons, Para’kito asked us to examine the brand and fine-tune its brand platform before defining a new set of visual merchandising solutions.
Our Solution
We conducted a global brand & retail audit across the key-markets of Para’kito (Europe, the US, Japan, Australia…), helping the founders take a step back. We fine-tuned the brand positioning, injected scientific expertise in the messaging and prioritised product claims. With these adjustments in place we designed a new set of visual merchandising displays to be implemented globally.