Our Reports
Your monthly China trends report
We gather and analyse fresh insights
Greater China is a complex group of markets with multiple layers of consumer demographics, cultural differences and digital ecosystems. With over a decade in Greater China, our team are proven experts at deciphering Chinese consumer behaviour and local marketing trends.
Our actionable, user-friendly reports will help you understand local specificities, find out what’s hot and build your strategic and operational marketing plans.
BOOST YOUR CHINESE STRATEGY
We nurture brands, entrepreneurs and agencies with trends shaping the Chinese market
Understand a complex and challenging market
Know your target audience and most promising touch points
Identify the right channels for your growth or market entry
Fuel your innovation pipeline with bestselling products
Select the right festivals for your promotional calendar
Pick the most suitable activation or influencer strategies
WHAT YOU GET?
1. Macro Trends
Driving deep changes on consumer mindset
Time horizon: 12-24 months
2. Micro Trends
Influencing domestic purchase behaviours
Time horizon: 6-12 months
3. Hot News
Creating buzz and stirring up conversations
Time horizon: last 2-3 months
