Fashion Link
French Shanghai-based Fashion Trading
Crafting a New Vision to Align all Stakeholders
The Brand
Fashion Link is a French sourcing agent headquartered in Shanghai. With historical clients among top European apparel players such as Etam, Naf-Naf, Promod… the trading company has gradually upgraded its services to include design, manufacturing and quality control.
The Challenge
After 15 years of rapid expansion the CEO felt the need to clarify the value proposition and build the next company chapter on a shared vision with his team, clients and prospects.
Our Solution
We built a current picture of the organisation and identified a territory that could reflect the founders’ ambitions and connect all stakeholders. We redesigned the logo, created a visual identity system and a consistent tone of voice. We then crafted the corporate communications from emailing to company brochure and redesigned their Shanghai showroom.