Evolcare
Clean Natural Skincare Programs
Bringing Mindful Beauty to Asian Millennials
The Brand
Based around the holistic concept of LOVE & CARE, Evolcare is a new clean beauty brand that brings 100% natural actives and harm-free skincare products to Asian Millennials. The brand launched in Malaysia in 2019, both online and offline, entered Hong Kong in 2020 and will start in Taiwan in 2021.
The Challenge
The Evolcare team was looking for a full service solution across brand definition, visual identity, packaging design, website and retail design. Later in the brand creation process, the scope of work extended to marketing strategy, launch plan, imagery and digital content creation.
Our Solution
We formulated the brand positioning and brand story, designed the visual identity, product packaging, online shop and first flagship store in Kuala Lumpur. Having transitioned to a retainer collaboration, we strategised the launch and 2019-2020 marketing plan, imagined a 1-week KOLs campaign with livestreaming, fueled the content calendar and produced all photos, videos and ad banners for ecommerce and social media.