MG Destilerías
Healthy Hard Seltzers From Barcelona
Adding Storytelling to New Product Launch Sales Materials
The Brand
Since 1835, MG Destilerías has been inspired by 5 generations of tradition. Until the 1940s, it was mainly based on the production of liqueurs, syrups and soft drinks. Later, the company started the production of spirits. Today, the Spanish group’s portfolio consists of 5 brands, available globally - including MG Spirit, that offers ready-to-drink cocktails.
The Challenge
The APAC Marketing Team in Hong Kong was looking to create a more impactful pitch deck to sell their new products to trade partners. They needed an on-brand concept to better introduce the Hard Seltzer range and clear sales arguments to convince their distributors.
Our Solution
After diving into the group DNA, MG Spirit identity and major trends in the beverage industry, we defined key pillars to build the main concept upon.
We came up with the Pura Vida concept which promoted a simple way of life with a Spanish twist. We created a presentation with catchy storytelling, inspiring mood board, key messages – balanced, sophisticated, joyful – and main sales arguments.